Google Ads Adjustments to Search Terms Reporting

Google has made an adjustment to Google Ads. Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if a term received a click. You may now see fewer terms in your report. 

This impacts both the values seen in the UI and what is returned by the API (which is what Supermetrics uses to get your data).

More information and resources:

https://support.google.com/google-ads/answer/7531771?hl=en

https://www.seerinteractive.com/blog/google-ads-removes-search-terms-for-28-percent-of-paid-search-budgets/

https://searchengineland.com/google-ads-to-limit-search-terms-reporting-citing-privacy-340137

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