Facebook Ads Preview Field Changes - August 11th, 2020

After quiet release of a new set of fields that allow users to see a preview of the ads in specific placements, we noted that our naming scheme made it hard to identify what these fields actually do. So we will be updating the field names to clarify this. 


This will take effect on August 11th, 2020. 


Below are the specific changes to the field names:


Current Display NameCurrent Backend NameNew Display NameNew Backend Name
Desktop feed standard
desktop_feed_standard
Ad preview URL: desktop feed
desktop_feed_preview_url
Facebook story mobile
facebook_story_mobile
Ad preview URL: Facebook story
facebook_story_preview_url
Instant article standard
instant_article_standard
Ad preview URL: instant article
instant_article_preview_url
Right column standard
right_column_standard
Ad preview URL: right column
right_column_preview_url
Mobile feed standard
mobile_feed_standard
Ad preview URL: mobile feed
mobile_feed_preview_url
Instagram standard
instagram_standard
Ad preview URL: Instagram
instagram_preview_url
Instagram story
instagram_story
Ad preview URL: Instagram story
instagram_story_preview_url
Mobile banner
instagram_story
Ad preview URL: mobile banner
mobile_banner_preview_url
Mobile interstitial
mobile_interstitial
Ad preview URL: mobile interstitial
mobile_interstitial_preview_url



To help prevent queries from breaking, we will be using the old backend name as an alias. However, we do suggest that you update your queries to use the new names instead when changes take place on August 11th, 2020, as a best practice.


For Data Studio, you will need to refresh your data source field list per How do I Refresh Fields/Update a Connector?



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