2020-06-17 -
These metrics will have their values change to numerical values:
- Historical search predicted CTR
- Historical landing page quality score
- Historical creative quality score
The current text values will change as follows:
| Current Text Value | New Numeric Value |
|---|---|
| Unknown | 0 |
| Below average | -1 |
| Average | 1 |
| Above Average | 2 |
In addition, these new dimensions will be added that retain the text values:
- Historical search predicted CTR (text)
- Historical landing page quality score (text)
- Historical creative quality score (text)
2020-06-30 -
Added the following new fields:
- Target ROAS (Maximize Conversion Value)
- Final URL suffix