Google Ads Updates June 2020

2020-06-17 - 

These metrics will have their values change to numerical values:

  • Historical search predicted CTR
  • Historical landing page quality score
  • Historical creative quality score


The current text values will change as follows:


Current Text ValueNew Numeric Value
Unknown0
Below average-1
Average1
Above Average2


In addition, these new dimensions will be added that retain the text values:

  • Historical search predicted CTR (text)
  • Historical landing page quality score (text)
  • Historical creative quality score (text)


2020-06-30 -

Added the following new fields:

  • Target ROAS (Maximize Conversion Value)
  • Final URL suffix

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