How to Authenticate/Re-authenticate Adobe Analytics & Adobe Analytics 2.0 in Google Sheets, Google Data Studio & Microsoft Excel

This guide gives instructions on how to authenticate Adobe Analytics & Adobe Analytics 2.0 with Google Sheets, Google Data Studio and Microsoft Excel. 


Quick links to specific sections: 

Google Sheets

Data Studio

Excel

"If everything fails..." 

Data Source Access Requirements:

There are two ways to authenticate Adobe Analytics & Adobe Analytics 2.0:


  1. Connect with Service Account
  2. Connect with oAuth 


Please note that Adobe's OAuth logins are only valid for two weeks. Users of this option will need to renew their authentication every two weeks to keep it active. We recommend using the Service Account option instead, as those stay active much longer.



1. To enable Adobe Analytics & Adobe Analytics 2.0 with Service Account, please refer to this guide.


The following conditions must be met to set up a Service Account with Adobe:

* You must have access to an Adobe Analytics product

* You must have the System Administrator or Developer user role in your organization

* You will also need to get the Public key certificate file from us - more details in the Getting Your Public Key Certificate section 


2. To enable Adobe Analytics & Adobe Analytics 2.0 with oAuth, please refer to these guides:

Access requirements for user account:

  • Valid Adobe ID linked to Experience Cloud and has "Web Service Access" enabled for the account. It also requires explicit access granted to see the report suites, reports, segments, and custom fields.
  • As the platform's permissions are highly customizable and will vary from account to account, you must contact your Adobe system administrator for help enabling all the pieces.


Authenticating with Google Sheets

This guide assumes that you have already installed the Supermetrics add-on for Google Sheets. If you haven't installed the add-on yet, see First steps: Getting the Supermetrics Sidebar in Google Sheets


To authenticate Adobe Analytics & Adobe Analytics 2.0 in Google Sheets, please do the following steps:

1. Open up the Supermetrics sidebar in your Google Sheets. 

2. Select Adobe Analytics Ads or Adobe Analytics 2.0 in the sidebar, under add data sources.


3. An automatic Adobe Analytics popup will open, choose one of the authentications systems: Service Account or oAuth, and click on start.


Please note that Adobe's OAuth logins are only valid for two weeks. Users of this option will need to renew their authentication every two weeks to keep it active. We recommend using the Service Account option instead, as those stay active much longer.


Authenticating with Service Account

To connect Adobe with Service Account, please refer to this guide. These instructions will explain how to download a Public Key Certificate and how to set up your Service Account integration. 



Once you have followed all the steps from the guide above, insert the Client ID, Technical account ID, Organization ID, and Client Secret, and click on start



Authenticating with oAuth

To connect Adobe with oAuth, insert your email address & password and click on continue

Please note that Adobe's OAuth logins are only valid for two weeks.

4. You have completed all the steps. Now you can go back to the sidebar and select your Adobe Analytics & Adobe Analytics 2.0 account under select accounts. 

Re-authenticating with Google Sheets:

To re-authenticate Adobe Analytics & Adobe Analytics 2.0 in Google Sheets, please go to this guide.


Authenticating with Data Studio:

To authenticate Adobe Analytics & Adobe Analytics 2.0 in Google Data Studio, please do the following steps:

1. Click on add data.


2. Search for Adobe Analytics by Supermetrics and click on it. Since Adobe Analytics 2.0 is in early access, please use this link to authenticate the data source.



3. Click on Authorize. If you wish to learn more about data security and data privacy, please see this page



3. An automatic Adobe Analytics popup will open, choose one of the authentications systems: Service Account or oAuth, and click on start.


Please note that Adobe's OAuth logins are only valid for two weeks. Users of this option will need to renew their authentication every two weeks to keep it active. We recommend using the Service Account option instead, as those stay active much longer.


Authenticating with Service Account

To connect Adobe with Service Account, please refer to this guide. These instructions will explain how to download a Public Key Certificate and how to set up your Service Account integration. 



Once you have followed all the steps from the guide above, insert the Client ID, Technical account ID, Organization ID, and Client Secret, and click on start



Authenticating with oAuth

To connect Adobe with oAuth, insert your email address & password and click on continue

Please note that Adobe's OAuth logins are only valid for two weeks.


6. You can now select your account under select accounts

7. Click on add on the bottom right side to continue. 

8. As a final step, click on add to report.



Adding additional user accounts or removing old ones with Data Studio


1. Click on the link below to add additional user accounts or to remove old user accounts. If you don't need to add/remove user accounts, you can skip this step.

2. If you wish to add a user account, click on Add Adobe Analytics user account. If you wish to remove a user account, click on the bin icon. To continue with the same user account, click on continue.


Team management with Data Studio


From the link below, you can access your team management page, where you can change assigned users on your licenses, add new team members, etc. For more details, please see Team Management Basics.

Re-authenticating with Data Studio:

To re-authenticate Adobe Analytics & Adobe Analytics 2.0 in Data Studio, please go to this guide.


Authenticating with Excel:

This guide assumes that you have already installed the Supermetrics add-on for Excel. If you haven't installed the add-on yet, see First steps: Getting the Supermetrics Sidebar into Excel.


Please note that with Microsoft Excel we do not support Adobe Analytics, but only Adobe Analytics 2.0.  

To authenticate Adobe Analytics 2.0 in Excel, please do the following steps:

1. Click on data and open up the Supermetrics sidebar in Excel.

2. Select Adobe Analytics 2.0 in the sidebar under add data sources.



3. An automatic Adobe Analytics popup will open, click on start.



4. Insert your email address & password and click on continue

Please note that Adobe's OAuth logins are only valid for two weeks.

4. You have completed all the steps. Now you can go back to the sidebar and select your Adobe Analytics 2.0 account(s).



Re-authenticating with Excel:

To re-authenticate Adobe Analytics 2.0 in Excel, please go to this guide.

"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.

Common errors

  • Error: "Authentication failed" & "You need to re-authenticate at X and then run the query again.", please see this guide
  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Further assistance 

If you followed all the above steps and you still encounter an authentication error, please create a new support request with the details of the issue and we will assist you.



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