Open navigation

Searchmetrics: Authentication guide

This guide will walk you through how to authenticate or reauthenticate Searchmetrics in Supermetrics for Google Sheets, Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API. 

Before you begin

To connect Supermetrics to Searchmetrics, you need:

  • The Administrator access level
  • An API key and API secret
  • A Searchmetrics account with export credits

Get your API key and API secret

Follow the instructions in the Searchmetrics' documentation to generate your API key and API secret. 

Save these credentials — you'll need them to complete the steps below.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Click Add-ons → Supermetrics → Launch to open the sidebar.
  3. Under Data source, select Searchmetrics.
  4. Enter your API key and API secret, and click Start.  
  5. Navigate to Report configuration.
  6. Under Query type, select the query type.
  7. Type URL(s), separated with commas or new lines. 
  8. Select a country.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you're missing an account from the drop-down list, follow these steps.
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.