Pinterest Ads Updates April 2020

2020-04-07 -

New metrics added for video views/conversions:

  • Clicks watch video
  • Clicks watch video quantity
  • Clicks watch video value
  • Engagements watch video
  • Engagements watch video quantity
  • Engagements watch video value
  • Views watch video
  • Views watch video quantity
  • Views watch video value
  • Watch video desktop action to desktop conversion
  • Watch video desktop action to mobile conversion
  • Watch video desktop action to tablet conversion
  • Watch video mobile action to desktop conversion
  • Watch video mobile action to mobile conversion
  • Watch video mobile action to tablet conversion
  • Watch video tablet action to desktop conversion
  • Watch video tablet action to mobile conversion
  • Watch video tablet action to tablet conversion
  • Total web watch video
  • Total web watch video value
  • Web clicks watch video
  • Web clicks watch video value
  • Web engagements watch video
  • Web engagements watch video value
  • Web views watch video
  • Web views watch video value
  • Web watch video CPA
  • Web watch video ROAS
  • Video avg. watch time (s) paid
  • Video avg. watch time (s) earned
  • Video views paid
  • Video views earned
  • Video starts paid
  • Video starts earned
  • Video views at 100% paid
  • Video views at 100% earned
  • Video views at 25% paid
  • Video views at 25% earned
  • Video views at 50% paid
  • Video views at 50% earned
  • Video views at 75% paid
  • Video views at 75% earned
  • Video views at 95% paid
  • Video views at 95% earned

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