Supermetrics Support Forum

Can I Set a Custom Attribution Window for Pinterest Ads?

Yes, you can define the attribution window used for the calculation in Pinterest Ads by adjusting an optional setting for the query.


Note that as this changes the calculation, you may experience discrepancies if comparing to the native reporting UI with different settings. Make sure both the reporting UI and the queries are using the same exact attribution window to ensure the values are the same. Also see: Discrepancies in Pinterest Ads


Attribution Window Advanced Setting

The Attribution window advanced setting contains the following options:

  • 60 d click + 60 d engagement + 60 d view
  • 60 d click + 60 d engagement + 30 d view
  • 60 d click + 60 d engagement + 7 d view
  • 60 d click + 60 d engagement + 1 d view
  • 60 d click + 30 d engagement + 30 d view
  • 60 d click + 30 d engagement + 7 d view
  • 60 d click + 30 d engagement + 1 d view
  • 60 d click + 7 d engagement + 7 d view
  • 60 d click + 7 d engagement + 1 d view
  • 60 d click + 1 d engagement + 1 d view
  • 30 d click + 60 d engagement + 1 d view
  • 30 d click + 30 d engagement + 30 d view
  • 30 d click + 30 d engagement + 7 d view
  • 30 d click + 30 d engagement + 1 d view (default)
  • 30 d click + 7 d engagement + 7 d view
  • 30 d click + 7 d engagement + 1 d view
  • 30 d click + 1 d engagement + 1 d view
  • 7 d click + 7 d engagement + 7 d view
  • 7 d click + 7 d engagement + 1 d view
  • 7 d click + 1 d engagement + 1 d view
  • 1 d click + 1 d engagement + 1 d view
  • 7 d click
  • 1 d click


Where to Find the Setting

Supermetrics for Google Sheets

Select the Attribution window in the drop-down in the Options section of the sidebar. If you need multiple windows, you will need multiple queries, each with this setting changed.


Supermetrics for Data Studio

Select the Attribution window in the drop-down in the connector setup page. If you need multiple windows, you will need either multiple data source files, each configured with their own conversion window value OR you can use the optional setting to Allow "Attribution window" to be modified in reports so you can change it on specific report objects.

Orange box highlights the "Attribution window" drop-down and an orange arrow points to the check box next to it to allow you to edit the value in the report directly.


Supermetrics for Excel

Select the Attribution window in the drop-down in the Options section of the sidebar and click Add option


"Options" setting is on "Attribution window". Orange arrow points to blue "Add option" button to select the option to use

You can then choose the setting. If you need multiple windows, you will need multiple queries, each with this setting changed.

Orange arrow points to active "Attribution window" setting with a specific window selected to use with the query

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