Pinterest Ads Updates Feb. 2020

2020-02-11 -

Added feature to allow to select attribution window for conversions.


New leads conversion metrics added:

  • Clicks lead
  • Clicks lead quantity
  • Clicks lead value
  • Engagements lead
  • Engagements lead quantity
  • Engagements lead value
  • Views lead
  • Views lead quantity
  • Views lead value
  • Leads desktop action to desktop conversion
  • Leads desktop action to mobile conversion
  • Leads desktop action to tablet conversion
  • Leads mobile action to desktop conversion
  • Leads mobile action to mobile conversion
  • Leads mobile action to tablet conversion
  • Leads tablet action to desktop conversion
  • Leads tablet action to mobile conversion
  • Leads tablet action to tablet conversion



2020-02-18:

The metric "Spend" has been renamed to "Cost". 


The following currency conversion metrics have been added:

  • Cost (EUR)
  • Cost (USD)
  • Cost (GBP)


The following conversion totals fields has been added:

  • Leads
  • Sign-ups



2020-02-26 - the following fields have been added:

  • Clicks add to cart
  • Clicks add to cart quantity
  • Clicks add to cart value
  • Engagements add to cart
  • Engagements add to cart quantity
  • Engagements add to cart value
  • Views add to cart
  • Views add to cart quantity
  • Views add to cart value
  • Add to cart desktop action to desktop conversion
  • Add to cart desktop action to mobile conversion
  • Add to cart desktop action to tablet conversion
  • Add to cart mobile action to desktop conversion
  • Add to cart mobile action to mobile conversion
  • Add to cart mobile action to tablet conversion
  • Add to cart tablet action to desktop conversion
  • Add to cart tablet action to mobile conversion
  • Add to cart tablet action to tablet conversion
  • In-app add to cart CPA
  • In-app add to cart ROAS
  • Total in-app add to cart
  • Total in-app add to cart value
  • In-app clicks add to cart
  • In-app clicks add to cart value
  • In-app engagements add to cart
  • In-app engagements add to cart value
  • In-app views add to cart
  • In-app views add to cart value
  • Total web add to cart
  • Total web add to cart value
  • Web clicks add to cart
  • Web clicks add to cart value
  • Web engagements add to cart
  • Web engagements add to cart value
  • Web views add to cart
  • Web views add to cart value
  • Web add to cart CPA
  • Web add to cart ROAS

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