Supermetrics for Google Sheets - Changes in pricing, data sources and scheduled refreshing taking place on 28th of October 2019

Note: Please note that since this pricing update in 2019, a more recent update has taken effect in 2021.

For information about the latest pricing update to Supermetrics for Google Sheets, please see the following article:

» Changes to Supermetrics pricing on March 28th, 2021


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The Supermetrics Google Sheets add-on is now over five years old and has grown to be one of the most versatile reporting tools in the world with over eight thousand satisfied customers. During this time, we have put a lot of work into improving it, for example, by adding dozens of new data sources as well as features like database connectors and Google Data Studio compatibility for all data sources.


Price Changes

In order to implement new features and data sources, we have updated our pricing of Supermetrics for Google Sheets effective October 28th, 2019. This change more accurately reflects the product’s value going forward.


Here are the updated pricing tiers:


Pro version: $99 USD/user/month

Super Pro version: $199 USD/user/month



Changes in data sources and scheduled refreshing

We are also introducing changes in data sources included in Pro and Super Pro packages. 


These data sources will only be available with Super Pro subscriptions (previously with Pro):

  •     AdRoll
  •     Criteo
  •     Linkedin Ads
  •     Searchmetrics
  •     Verizon Media Native Ads


These data sources will only be available with Enterprise subscriptions (previously with Super Pro):

  •     Adobe Analytics
  •     Google Ad Manager
  •     Google Campaign Manager
  •     Google Display & Video 360
  •     Google Search Ads 360



Changes in scheduled refreshing options for new subscriptions:

  •     Supermetrics for Google Sheets Pro includes weekly and monthly refreshes
  •     Supermetrics for Google Sheets Super Pro includes daily, weekly and monthly refreshes
  •     Supermetrics for Google Sheets Enterprise includes hourly, daily, weekly and monthly refreshes


Please note that these changes did not impact existing subscriptions that had auto-renewal on.


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