Facebook Ads Updates July 2019

2019-07-10 - New metric added:

  • Mobile app adds to cart conversion value


New dimensions added to support Dynamic Creative Ads:

  • Body asset ID
  • Body asset text
  • Description asset ID
  • Description asset text
  • Image asset ID
  • Image asset name
  • Image asset hash
  • Image asset URL
  • Title asset ID
  • Title asset text
  • Call to action asset ID
  • Call to action asset name
  • Link asset ID
  • Link asset website URL
  • Link URL asset display URL

2019-07-23 - New metrics added:

  • Website purchase ROAS %
  • Return on ad spend (ROAS)


The following metric has been marked as "deprecated" and will return no data after 2019-08-08. Please remove it from your reporting to prevent disruptions:

  • Messaging replies

The following metrics have been added:

  • Messaging conversations started
  • Messaging reply rate

"Messaging reply rate" is the intended replacement for "Messaging replies" but please note that it is a percent and does not work exact the same.

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