Supermetrics Support Forum

Microsoft Advertising Field Deprecations June 2019

In preparation for migrating to Microsoft Advertising API v13, the following fields will be marked as "deprecated" as they will no longer be available in the new API version. These will return data until 2019-06-25, at which point they will return blanks and be removed from the connectors.

  • Impressions lost to rank
  • Impressions lost to expected CTR (%)
  • Impressions lost to bid
  • Impressions lost to rank (%)
  • Impressions lost to ad relevance
  • Impressions lost to bid (%)
  • Impressions lost to ad relevance (%)
  • Impression lost to expected CTR
  • Manual calls
  • Click calls
  • Average cost per phone call (%)


The "Impressions lost to..." fields will be replaced with "Impressions lost to rank % (aggregated)" and "Impressions lost to rank (aggregated)" on 2019-06-25. 

The other fields for calls are simply no longer part of the new API and have no replacements. 


Please update your reporting to remove these fields in preparation of the API change to prevent disruption to your reporting.


(Source: https://docs.microsoft.com/en-us/advertising/guides/migration-guide?view=bingads-13#reporting)

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