Supermetrics Support Forum

DoubleClick and AdWords Rebranding to Match Google

We have updated our connectors and data source references to use Google's new branding for their ad platforms. The following table shows the old and new names to help you transition in Supermetrics:

Old Name
New Name
AdWordsGoogle Ads
DoubleClick Bid Manager (aka DBM)
Google Display & Video 360 (Bid Manager)
DoubleClick for Advertisers (aka Campaign Manager/DFA/DCM)
Google Display & Video 360 (Campaign Manager)
DoubleClick for Publishers (aka DFP)
Google Ad Manager
DoubleClick Search (aka DFS)
Google Search Ads 360

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