Facebook Ads Updates July 2018

The following metrics for Offline conversions have been added - 2018-07-25:

  • Offline leads
  • Offline purchase
  • Offline other conversions

The following metrics and dimensions are deprecated on 2018-07-26:

  • Social reach (social_reach)
  • Social impressions (social_impressions)
  • Cost per any action (total_actions)
  • Relevance score negative feedback
  • Relevance score positive feedback
  • Social clicks (all) (social_clicks)
  • Call-to-action clicks (call_to_action_clicks)

For more information on the deprecations, see https://business.facebook.com/business/help/1695754927158071

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