Supermetrics Support Forum

Special Formatting Requirement for "Domain vs. Domain" Query Type

For the SEMRush connector, the "Domain Vs. Domain" query type requires that a specific formatting be used in the Domains, else it won't return data.


The basic format is this like this, with each additional domain you want to compare separated by a | character.

<sign>|<type>|<domain>


You can use the following values for the <sign> parameter:

  • + : This returns every keyword that the entered domains are ranking for in Google's top 100
  • -  : This returns keywords that are unique to the first domain listed. You can view the keywords that the first domain ranks for, but the second does not rank for
  • *  : This returns keywords that are unique to each domain, not shared by any of the other domains listed.


You can use the following values for the <type> parameter:

  • or : For organic keywords
  • ad: For paid keywords


The <domain> parameter will be the base domain for the site you wish to compare, like supermetrics.com or ebay.com.


Here's an example that compares ebay.com to imdb.com, looking for the organic keywords that are unique to each of the two domains listed:

*|or|ebay.com|*|or|imdb.com

Example Domains formatting for searching for keywords


Please note that you can only compare up to 5 domains at a time.



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