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Getting Started - Twitter Public Data Connector

This guide covers the basic functionality of the Supermetrics Twitter Public Data connector for Sheets and Data Studio, and gives examples of how to set up a query in both products.


Basics

The Twitter Public Data connector does not work like the other Twitter Ads connector in that you do not need to log in! It allows you to then collect publicly available data about users and tweets, though the data and fields available are much more limited in this public API version. It uses a query selection system for the type of data you would like to collect, which limits which metrics can be used, but prevents user errors from combining invalid field combinations.


Query Types

The Twitter Public Data connector supports 3 type of queries: 

  • Twitter tweets by keyword - allows you to pull the latest X tweets that contain certain keywords
  • Twitter user data - gathers data about specific user names, such as Followers count, Tweet count, location of user, etc.
  • Twitter user tweets - gathers data about specific tweets the user made, as well as retweet and reply data.

Query type selection in Google Sheets:


Query type selection in Data Studio:



Example Query Setup in Google Sheets

Here is a walk-through for setting up a 'Twitter user tweets' query using the Google Sheets Add-on. (The example for Data Studio is below this section.)

  1. With an empty cell selected, launch the sidebar in Google Sheets.
  2. In the Data Source section, scroll down to the Simple Connectors part of the list and then select the connector "Twitter Public Data (beta)"

  3. This connector does not require you to log on. It should immediately open the Query Type section.
  4. In the Select query type drop-down, select "Twitter user tweets".

  5. In the Twitter usernames box, add the username you wish to search for. You can add expand the box and add more than one name, one each on a new line.
  6. In the # of rows per item drop-down, select "10". This will pull the most recent 10 tweets for each user name you added. For better performance, avoid higher row values.
  7. In the Include retweets and Include replies drop-downs, select "no" to omit data for these.

  8. Open the Select fields section. By default all fields should be selected, but you can add/remove fields to your liking. Note that as this is a simple connector, it's field options are more limited.

  9. You can also apply filters to some fields under Filter, or set "no headers" in the advanced settings under the Options. These are optional though, and not required to make the query work.
  10. At the top of the sidebar, click Get Data to Table to run the query and see the results. In this example, this is the most recent 10 tweets made by Supermetrics.

  11. If further adjustments need to be made, click Modify. Note that due to the nature of the "Query type" system, you cannot combine page data with post data in a single query. If you get errors, see the "Common Issues" section in this article at the bottom.


Example Query Setup in Data Studio

Here is a walk-through for setting up a 'Twitter user tweets' query using the Data Studio connector.

  1. In Data Studio, add a new data source and search for "Twitter Public Data" in the Partner Connectors section. Click SELECT to add it.

  2. Click AUTHORIZE to start the authorization process for Data Studio. In the resulting pop-up, click your Google account you are using for Data Studio access. Click Allow to continue (else the connector won't function).
  3. Click AUTHORIZE for Twitter Public Data. You do not need to log in to use this connector, it will open a pop-up that closes automatically, and then should  go to the next part of the configuration.

  4. In the Query type drop-down,  select "Twitter user tweets".

  5. Go down to the ***************** SETTINGS FOR QUERY TYPE: Twitter user tweets ***************** section.
  6. In the Twitter usernames box, add one or more user names, comma separated.
  7. In the Include retweets drop-down, select "no". This will only pull tweets made by the user directly.
  8. In the Include replies drop-down, select "no". This will not pull replies data into the query.
  9. If you want to be allowed to change the above settings in Data Studio's UI directly, you can check one or more of the "Allow X to be modified in reports" boxes next to the setting. This is optional.

  10. You do not need to fill out any other query section as it will not be used. Note that you can only set one query type at a time with this connector. If you need other query types, repeat this process to create a new data source with the different query type selected.
  11. Give the Data Source a meaningful name.

  12. Click CONNECT in the upper right-hand corner to create the data source.
  13. It will take you to a page with all the connector's fields that are available for the "Twitter user tweets" query type. Click ADD TO REPORT to continue.
  14. Create a report element on the report page, selecting your new source as the Data Source. Add the metrics and dimensions available to create your query. In this example, a table is used to show the last 10 posts made to the Supermetrics page.

  15. If you need to modify the query, you can do so from the Data bar in the Data Studio UI and it will update automatically to reflect your changes.


Common Issues


"No account objects selected" Errors

More often affects Data Studio. Check that you filled out the proper query section and that there's a valid username name given.


Query Runs Very Slowly 

The API being used is not that efficient, so the more accounts you try pull or the more rows, the slower it gets. Try reducing the number of accounts you are trying to get data for to increase performance. If using Sheets, try reducing the # of Rows per item value to under 200.


No Data over Time is Available/I Can't Report Over Time? 

Sadly, this version of the API only shows lifetime totals for most metrics and you won't be able to report changes over time unless you use the "Combine new with old" feature in Sheets and run this every day to collect your own historical data (this feature is not available at all in Data Studio). 


No Data for User

Make sure you are using the Twitter user name given in the URL to their Twitter page. This will ensure you are getting data from the correct account.


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