Supermetrics Support Forum

New Facebook Ads metrics 01-02-2018

Outbound clicks:
- "Outbound clicks"
- "Unique outbound clicks"
- "Outbound CTR (%)"
- "Unique outbound CTR (%)"

Messaging conversations:
- "New messaging conversations"
- "Messaging replies"
- "Blocked message conversations"
- "Cost per new messaging conversation"
- "Cost per messaging reply"

On-Facebook purchases and workflow completion:
- "On-Facebook purchases"
- "On-Facebook workflow completion"
- "Cost per on-Facebook purchase"
- "Cost per workflow completion on Facebook"
- "Conversion value of purchase on Facebook"
- "Conversion value of workflow completion on Facebook"

Custom conversion labels

-Dimension "Custom conv. labels" will use custom conversion labels instead of ID numbers. 

-Old dimension renamed "Action type (with custom conv. IDs)"

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