Facebook Ads Updates Feb. 2018

2018-02-01 - new fields added:

Outbound clicks:
Outbound clicks
Unique outbound clicks
Outbound CTR (%)
Unique outbound CTR (%)

Messaging conversations:
New messaging conversations
Messaging replies
Blocked message conversations
Cost per new messaging conversation
Cost per messaging reply

On-Facebook purchases and workflow completion:
On-Facebook purchases
On-Facebook workflow completion
Cost per on-Facebook purchase
Cost per workflow completion on Facebook
Conversion value of purchase on Facebook
Conversion value of workflow completion on Facebook

Custom conversion labels

Dimension "Custom conv. labels" will use custom conversion labels instead of ID numbers

Old dimension renamed "Action type (with custom conv. IDs)"

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.