List of changes in Facebook Ads metric and dimension names in Supermetrics following Facebook's change of metric names in April 2017:


Old nameNew name (if changed)New section (if changed)
Hour (advertiser time zone)
Hour (advert account time zone)

Hour (audience time zone)
Hour (viewer's time zone)

Account
Account name

Campaign
Campaign name

Ad set
Ad set name

Ad
Ad name

Ad placement
Placement

Impressions

Performance
Reached people
Reach
Performance
Clicks
Clicks (all)
Clicks
Unique clicks
Unique clicks (all)
Clicks
Link clicks

Clicks
Click-through rate % (CTR)
CTR (all)
Clicks
Link click-through rate % (CTR link)
CTR (link click-through rate)
Clicks
Unique click-through rate % (uCTR)
Unique CTR (all)
Clicks
Cost
Amount spent
Performance
Cost per 1000 impressions (CPM)
CPM (cost per 1000 impressions)
Cost
Cost per 1000 people reached

Cost
Cost per click (CPC All)
CPC (all)
Cost
Cost per link click (CPC Link)
CPC (cost per link click)
Cost
Cost per unique click
Cost per unique click (all)
Cost
Cost per app install

Cost
Relevance score

Performance
Social impressions

Performance
Social reach

Performance
Social spend
Performance
Social clicks
Social clicks (all)
Clicks
Unique social clicks
Unique social clicks (all)
Clicks
Actions

Performance
Unique actions
People taking action
Performance
Action rate % (actions/impressions)

Performance
Unique action rate % (unique actions/reach)
People taking action rate % (people taking action/reach)
Performance
Action value
Total action value
Performance
Return on ad spend (ROAS) %

Performance
Offsite conversions
Website conversions
Website (Facebook pixel)
Offsite conversions: add_to_cart
Website adds to cart (conversion tracking pixel)
Website (Facebook pixel)
Offsite conversions: checkout
Website checkouts initiated (conversion tracking pixel)
Website (Facebook pixel)
Offsite conversions: key_page_view
Website key page views (conversion tracking pixel)
Website (Facebook pixel)
Offsite conversions: lead
Website leads (conversion tracking pixel)
Website (Facebook pixel)
Offsite conversions: other
Other website conversions
Website (Facebook pixel)
Offsite conversions: registration
Website registrations (conversion tracking pixel)
Website (Facebook pixel)
Offsite conversions: add payment info (FB pixel)
Website adds of payment info
Website (Facebook pixel)
Offsite conversions: add to cart (FB pixel)
Website adds to cart
Website (Facebook pixel)
Offsite conversions: add to wishlist (FB pixel)
Website adds to wishlist
Website (Facebook pixel)
Offsite conversions: complete registration (FB pixel)
Website registrations completed
Website (Facebook pixel)
Offsite conversions: custom (FB pixel)
Website custom conversions
Website (Facebook pixel)
Offsite conversions: initiate checkout (FB pixel)
Website checkouts initiated
Website (Facebook pixel)
Offsite conversions: lead (FB pixel)
Website leads
Website (Facebook pixel)
Offsite conversions: purchase (FB pixel)
Website purchases
Website (Facebook pixel)
Offsite conversions: search (FB pixel)
Website searches
Website (Facebook pixel)
Offsite conversions: view content (FB pixel)
Website content views
Website (Facebook pixel)
Actions: app engagements
Desktop app engagements
App actions
Actions: app installs
Desktop app installs
App actions
Actions: app stories
Desktop app story engagements
App actions
Actions: app uses
Desktop app uses
App actions
Actions: checkins
Check-ins
Page post engagement
Actions: comments
Post comments
Page post engagement
Actions: credit spends
Credit spends
App actions
Actions: follows
Question follows
Page post engagement
Actions: game plays
Game plays
App actions
Actions: gift sales
Facebook gifts sales
Page post engagement
Actions: leads
Leads (form)
On Facebook
Actions: likes
Page likes
Page post engagement
Actions: link clicks
Link clicksClicks
Actions: mentions
Page mentions
Page post engagement
Actions: mobile app installs
Mobile app installs
App actions
Actions: page engagements
Page engagements
Page post engagement
Actions: photo views
Photo views
Page post engagement
Actions: post engagements
Post engagements
Page post engagement
Actions: post reactions
Post reactions
Page post engagement
Actions: post shares
Post shares
Page post engagement
Actions: receive offers
Offer claims
Page post engagement
Actions: rsvps
Event responses
Page post engagement
Actions: tab views
Page tab views
Page post engagement
Actions: video plays
Clicks to play video
Media
Actions: video views
Three-second video views
Media
Actions: votes
Question answers
Page post engagement
Actions: app custom event.others
Other mobile app actions
App actions
Actions: app custom events
Custom mobile app events
App actions
Actions: FB mobile achievement unlocked
Mobile app achievements unlocked
App actions
Actions: FB mobile activate app
Mobile app sessions
App actions
Actions: FB mobile add payment info
Mobile app adds of payment info
App actions
Actions: FB mobile add to cart
Mobile app adds to cart
App actions
Actions: FB mobile add to wishlist
Mobile app adds to wishlist
App actions
Actions: FB mobile complete registration
Mobile app registrations completed
App actions
Actions: FB mobile content view
Mobile app content views
App actions
Actions: FB mobile initiated checkout
Mobile app checkouts initiated
App actions
Actions: FB mobile level achieved
Mobile app levels completed
App actions
Actions: FB mobile purchase
Mobile app purchases
App actions
Actions: FB mobile rate
Mobile app ratings submitted
App actions
Actions: FB mobile search
Mobile app searches
App actions
Actions: FB mobile spent credits
Mobile app credits spent
App actions
Actions: FB mobile tutorial completion
Mobile app tutorials completed
App actions
Unique actions: app engagements
Unique desktop app engagements
Unique app actions
Unique actions: app installs
Unique desktop app installs
Unique app actions
Unique actions: app stories
Unique desktop app story engagements
Unique app actions
Unique actions: app uses
Unique desktop app uses
Unique app actions
Unique actions: checkins
Unique check-ins
Unique page post engagement
Unique actions: comments
Unique post comments
Unique page post engagement
Unique actions: credit spends
Unique credit spends
Unique app actions
Unique actions: follows
Unique question follows
Unique page post engagement
Unique actions: game plays
Unique game plays
Unique app actions
Unique actions: gift sales
Unique Facebook gifts sales
Unique page post engagement
Unique actions: leads
Unique leads (form)
On Facebook
Unique actions: likes
Unique page likes
Unique page post engagement
Unique actions: link clicks
Unique link clicks
Clicks
Unique actions: mentions
Unique page mentions
Unique page post engagement
Unique actions: mobile app installs
Unique mobile app installs
Unique app actions
Unique actions: page engagements
Unique page engagements
Unique page post engagement
Unique actions: photo views
Unique photo views
Unique page post engagement
Unique actions: post engagements
Unique post engagements
Unique page post engagement
Unique actions: post reactions
Unique post reactions
Unique page post engagement
Unique actions: post shares
Unique post shares
Unique page post engagement
Unique actions: receive offers
Unique offer claims
Unique page post engagement
Unique actions: rsvps
Unique event responses
Unique page post engagement
Unique actions: tab views
Unique page tab views
Unique page post engagement
Unique actions: video plays
Unique clicks to play video
Media
Unique actions: video views
Unique three-second video views
Media
Unique actions: votes
Unique question answers
Unique page post engagement
Unique actions: app custom event.others
Other unique mobile app actions
Unique app actions
Unique actions: app custom events
Unique mobile app custom events
Unique app actions
Unique actions: FB mobile achievement unlocked
Unique mobile app achievements unlocked
Unique app actions
Unique actions: FB mobile activate app
Unique mobile app sessions
Unique app actions
Unique actions: FB mobile add payment info
Unique mobile app adds of payment info
Unique app actions
Unique actions: FB mobile add to cart
Unique mobile app adds to cart
Unique app actions
Unique actions: FB mobile add to wishlist
Unique mobile app adds to wishlist
Unique app actions
Unique actions: FB mobile complete registration
Unique mobile app registrations completed
Unique app actions
Unique actions: FB mobile content view
Unique mobile app content views
Unique app actions
Unique actions: FB mobile initiated checkout
Unique mobile app checkouts initiated
Unique app actions
Unique actions: FB mobile level achieved
Unique mobile app levels completed
Unique app actions
Unique actions: FB mobile purchase
Unique mobile app purchases
Unique app actions
Unique actions: FB mobile rate
Unique mobile app ratings submitted
Unique app actions
Unique actions: FB mobile search
Unique mobile app searches
Unique app actions
Unique actions: FB mobile spent credits
Unique mobile app credits spent
Unique app actions
Unique actions: FB mobile tutorial completion
Unique mobile app tutorials completed
Unique app actions
Offsite conversion value
Website conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: add payment info (FB pixel)
Website adds of payment info conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: add to cart (FB pixel)
Website adds to cart conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: add to wishlist (FB pixel)
Website adds to wishlist conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: complete registration (FB pixel)
Website registrations completed conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: custom (FB pixel)
Website custom conversions value
Website conversion value (Facebook pixel)
Offsite conversion value: initiate checkout (FB pixel)
Website checkouts initiated conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: lead (FB pixel)
Website leads conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: purchase (FB pixel)
Website purchases conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: search (FB pixel)
Website searches conversion value
Website conversion value (Facebook pixel)
Offsite conversion value: view content (FB pixel)
Website content views conversion value
Website conversion value (Facebook pixel)
Action value: FB mobile spent credits
Mobile app credits spent conversion value
App conversion value
Action value: FB mobile purchase
Mobile app purchases conversion value
App conversion value
Video complete views

Media
Video 25 % views
Video watches at 25%
Media
Video 50 % views
Video watches at 50%
Media
Video 75 % views
Video watches at 75%
Media
Video 95 % views
Video watches at 95%
Media
Video 100 % views
Video watches at 100%
Media
Video 10 sec. views
Ten-second video views
Media
Video 15 sec. views
15-second video views
Media
Video 30 sec. views
30-second video views
Media
Estimated ad recalls
Estimated ad recall lift (people)
Awareness
Estimated ad recall rate (%)
Estimated ad recall lift rate (%)
Awareness
Estimated ad recalls (lower bound)
Estimated ad recall lift (lower bound)
Awareness
Estimated ad recalls (upper bound)
Estimated ad recall lift (upper bound)
Awareness