Facebook In-Platform Metrics Different Than Supermetrics

Hello,


When looking at week-over-week data for Faqcebook landing page views in Supermetrics I noticed that on average, in-platform numbers were between 2-8% higher than what pulled through in Supermetrics. The cost, impression, and click numbers are all the same though so I'm wondering if I need to update specific attribution settings in Supermetrics to make sure all numbers are aligned?


1 person has this problem
  • Maybe attribution setting : impression date on Facebook and conversion date via Supermetrics ? 

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