Instagram Insights Data inaccuracy


I am currently working on a dashboard in Google Data Studio and I am using the connector Instagram Insights for Data Studio. The data I get from Instagram Insights is different than the data on the Data Studio. Can anyone help me to solve this issue?

  • Hi Ace,

    Thanks for reporting this. I'm sorry to hear you're seeing differences in results.

    Usually Instagram Insights discrepancies are due to the fact that our connector only display organic data (since that is what the Instagram API reports). Your posts could have acted as ads as well (promoted posts) which would display more engagement in the Instagram app analytics section.

    Could this be the case for you?

    Best regards,
    Heidi / Supermetrics team
  • Hi Heidi,

    Thank you for your message. This clarifies a lot. What is the best way to see all the traffic in the dashboard?

    Thank you in advance.

    Kind regards,

    Ace Noppen

  • Hi Ace,

    The advertising data comes from Facebook Ads, so you should use that connector to fetch ad data. To show only Instagram ads with that connector can be done by adding a filter "Publisher platform EQUALS instagram".

    Hope this helps!


    Heidi / Supermetrics

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