Facebook Insight - Organic and paid Engaged users Metric


Is it possible to difference between organic interactions and paid interactions in Facebook Insight API?

i see that it´s possible with reach and video views metrics, like "Paid reach" and "Paid 30s video views".

I would like to have a dashboard with the real difference between organic and paid reach, and with organic and paid interactions (Engaged users)



  • Hi Bruno,

    The best way to display the difference between paid and organic, is to use both Facebook Ads and Facebook Insights connectors. Facebook Ads focuses on the paid data, and will give you the results as accurate as you see them in Facebook Ad Manager UI. There are several engagement related metrics also in Facebook Ads, please check the full field list: https://supermetrics.com/api/getFields?ds=FA

    If there's anything else we can help you with, please let us know.

    Best regards,
    Heidi / Supermetrics
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