Supermetrics for Big Query - Google Ads Conversion


We have faced a question when uploading data from Google Ads to Big Query with Supermetrics regarding the conversion metric. In Google Ads you can find 2 types of conversions: Conversions and All Conversions, while in Big Query there is only one conversion metric (Conversions) specified as "the number of conversions for all conversion actions that you have opted into optimization" in the documentation. Could you please advise which conversion metric does this equal to in Google Ads? Conversions or All Conversions? 

Thanks a lot in advance!

Best regards,


  • Hi Lili,

    Thanks for your question!

    The "Conversions" metric in Supermetrics for BigQuery matches the Google Ads "Conversions" metric, not "All conversions".

    Best regards,
    Heidi / Supermetrics

    1 person likes this
  • Hi Heidi,

    Thanks a lot for your help!

    Best regards,


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