Supermetrics Support Forum

Do Instagram Profile Impressions Include Media Impressions?

What exactly do Profile Impressions and Media Impressions encompass in Instagram Insights?


Do Instagram Profile Impressions Include Media Impressions?

  • Hi,

    Per the API documentation:

    Profile Impressions are:
    Total number of times the Business User's media objects (i.e. posts, stories and promotions) have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.

    Media Impressions are:
    Total number of times the media object has been seen.

    So the description would infer that yes, profile impressions does include media impressions.

    Also please note there is a known bug with Profile impressions that it may give a false value when split by month specifically. If that is part of why you are asking this, let us know so we can make sure you are linked with the bug report as an affected user.

    -Thank you 
    Supermetrics team
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