split paid segment in respective, single channels

Hello all,

does someone know how I can split the different paid channels in supermetrics? I need to split it up in Brand, Generic and Display, but for now I can only choose paid in summary..

Thanks in advance for your help.

Best regards from Berlin, Germany.


  • Hi Stefan,

    Thanks for your question. Are you using Google Analytics or AdWords as data source?

    I think you may be looking for Channel Group (GA) or Advertising Channel type (AW) dimensions?

    Best regards,

    Supermetrics team

  • Hello Heidi,

    I use Google Analytics - and yes, I am looking for the channel group dimension -> Brand, Generic, Display.

    Further is it possible to use for one sheet more than one data source?

    Best, Stefan

  • Hi,

    ok, then I assume you found Channel Group in the Split by section.

    Sure you can use more than one data source, you'll just need a paid subscription for it.

    Heidi / Supermetrics team

  • Hej Heidi,

    yes, I found that section, but how can I split Paid in Generic and Brand?

    Best and thanks in advance.


  • Hi Stefan,

    if you've set the Channel Groups up correctly (https://support.google.com/analytics/answer/6050679?hl=en), you should be able to see them when you split by Channel Groups, under Multi-Channel Funnel section. No other dimensions are available for that, according to our knowledge.


    Heidi / Supermetrics team

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