Facebook 'Results' Data


Just wondering if you can help, or point me in the right direction?

I'm trying to import the 'results' data from Facebook using Supermetrics, however, I can't seem to find the correct metric that imports this field.

Do you know of a way that this can be done?

Look forward to hearing from you.

  • Hi,

    this depends on what you have set as the result value for these campaigns. Looking at your screen shot, it could be website conversions of custom website conversions?

    You can search for the correct metric from Facebook Ads API documentation if you need any more info:

    Best regards,

    -Supermetrics Team

  • hello @The Media Octopus and @Jouni Hyötylä

    I'm actually having the same issue, and the metric "Website Custom Conversions"(SuperMetrics name) isn't pulling in what the "Results" (FB naming) is pulling in. (in fact, it doesn't pull in anything).

    As @The Media Octopus is running into, "Website Conversions" must be pulling in ANY conversion that has been set up with the FB pixel, and not just the specific conversion that was set for this particular campaign.

    @Jouni Hyötylä could you please advise on how to get this Results metrics with SuperMetrics?

    Thanks for your help!

  • Hi,

    have you tried any of the other conversion metrics available in Facebook Ads? All of the metrics and dimensions that FB Ads API offers should be available in Supermetrics. Unfortunately we cannot say which one of those will deliver the metrics you are seeking as we do not know how you have set them in your Ads account.

    You can also read more details about the metrics and dimensions from Facebook Insights API documentation.

    Best regards,

    -Supermetrics Team

  • having this same issue and am totally stumped - have tried pulling every metric possible using SM but nothing matching with my results column in facebook (custom conversion of a destination page view).

    anyone work it out?

  • Same problem here, has anyone solved this?

    I'm trying to import the website conversions for an ecommerce website 

  • Same problem here.


    "Thanks for the details. We have passed your feedback to our dev-team who will take a look at the possibility to bring in the results with a more simple query type."

  • Hi,

    terribly sorry but it still seems that this metric is not present in Facebook Ads API:

    Best regards,

    -Supermetrics Team

  • Is there a way we can somehow request it - this is something that I also would really like

  • Facebook doesn't have a forum of their own for these kind of requests / topics but this is the next best thing to post your case:

    Best regards,

    -Supermetrics Team

  • Hello,

    If you are using custom conversions, you can filter by action type. Action type would be the name of your custom conversion and the metric would be actions.

  • I have the same issue. Is this going to be solved in the future? The "results" column is crucial for my reporting. Without this, my Supermetrics license is kind of usesless.

  • Hi SuperMetrics, 

    Having the same issue as everyone above. Before my SuperMetrics for Excel subscription I was using the (free) Facebook ads Excel add-in. With this tool it is possible to import results data from Facebook into Excel. Is this add-in not using the same API? I really hope this can be fixed at SuperMetrics!



  • I have lots of campaigns with different 'results' metrics so having a column where it can pull the Results column stat from FB is what I - and suspect most of the people in this thread - need.

    Does anyone have a workaround for this issue?

  • Hi Chris.

    We have an article for Facebook Ads "Results" in here:

    Best regards,

    -Supermetrics Team

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