How to choose for reporting from AdWords:
- a custom conversion column
- the Installs column from UAC (Universal App Campaign)?
Any update on this one? We have a 'sign up' event as a custom conversion (based on in-app action from Firebase) for our UACs on adwords, which is really the only thing we care about. We can't use the 'conversion' metrics because that double-counts people who install the app (one conversion) and then sign up (two conversions). This is the one remaining blocker on buying supermetrics and I'd love to get it figured out.
I'm open to hacky workarounds, including manual exports/imports from Adwords to get this portion of the data.