Where is the Click-through rate (CTR) for facebook ads came from ?


How did you calculate the "Click-through rate % (CTR)" with the Facebook ads source.

When I'm doing the calculation manually I don't have the result as you do...

  • Hi Simon,

    CTR comes straight from Facebook Ads API and is not calculated by us. Facebook API documentation about the subject is following:

    "Click-through rate for all clicks. The total number of clicks that you received (e.g. off-site clicks, Likes, event responses) divided by the number of impressions."

    Best regards,

    Jouni Hyötylä

    Twitter: @Supermetrics 

    Support forum:

    1 person likes this
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