Start a new topic
Solved

Where is the Click-through rate (CTR) for facebook ads came from ?

Hello,


How did you calculate the "Click-through rate % (CTR)" with the Facebook ads source.


When I'm doing the calculation manually I don't have the result as you do...

1 Comment

Hi Simon,

CTR comes straight from Facebook Ads API and is not calculated by us. Facebook API documentation about the subject is following:


"Click-through rate for all clicks. The total number of clicks that you received (e.g. off-site clicks, Likes, event responses) divided by the number of impressions."



Best regards,

Jouni Hyötylä

supermetrics.com


Twitter: @Supermetrics 

Support forum: support.supermetrics.com


1 person likes this
Login or Signup to post a comment