I'm trying to determine which is the correct metric to use for 'page likes' using the Facebook ads module.
I realize that this metric is available using the Insights Module, but that won't give me a breakdown of page likes by advertisements.
Is that metric not available using the Facebook Ads module? Or is there a way to list page likes by specific posts (both posted on page and dark posts) within Facebook insights?
I think you might be looking for total likes of your page(s)? You can get that kind of data from Facebook Insights data source.
With Facebook Ads, you can get the numbers of new likes for the ad campaign with metric "Actions: likes".